Be Athletic’s mission is to democratize fitness by making world-class training available to everyone, regardless of location or schedule. The company is committed to helping people transform their lives through innovative, science-backed workout programs that don’t require gym access or specialized equipment—just the dedication to becoming their best selves.
Be Athletic aims to provide a holistic fitness experience that includes expert guidance, personalized support, and flexible options, allowing individuals to train at their convenience. The goal is to help people build sustainable fitness habits, achieve their wellness objectives, and lead healthier, more active lives.
Be Athletic was founded with a bold vision: to revolutionize the fitness industry by making high-quality, science-backed workout programs accessible and affordable for everyone. The idea was conceived by Srinivas Reddy MB, a seasoned exercise science specialist and holistic health coach with a strong foundation in sports and fitness. After helping transform thousands of lives through his expertise in weight loss and fitness, Srinivas recognized a growing need for fitness programs that cater to both beginners starting their fitness journey and experienced enthusiasts looking to break through their fitness plateaus.
To address this need, Srinivas created Be Athletic with a focus on holistic health and a commitment to providing flexible, effective, and convenient fitness solutions. Be Athletic's signature programs, such as the "Unstoppable 100" and "Transform 28," are meticulously crafted using principles of metabolic conditioning and exercise science to ensure impactful results in a short period. With no need for a gym or specialized equipment, Be Athletic empowers individuals to work out anytime, anywhere, making fitness genuinely accessible.
About Founder
Srinivas Reddy MB is an acclaimed exercise science specialist and holistic health coach known for his transformative, science-based weight loss programs.
He has an impressive history of transforming thousands of lives, he combines his athletic experience with extensive academic and practical knowledge to deliver innovative health and wellness solutions. From his early days as an international-level athlete to his current role as a leading fitness expert, Srinivas has always been driven by a passion for fitness and well-being.
His deep understanding of physical fitness, earned through rigorous training and 14 certifications in health, nutrition, and body science, has equipped him with a wealth of knowledge and safe exercise practices. As the founder of BeATHLETIC.FIT, Srinivas is committed to making high-quality personal training affordable and accessible, ensuring everyone can benefit from professional guidance. His unique approach focuses on maximum results with minimal effort, making fitness a realistic goal for individuals at all levels
Driven by a Vision of Accessible Fitness
Under Srinivas Reddy's leadership, Be Athletic has emerged as a trusted name in the fitness world, offering safe, effective, and sustainable fitness solutions. His passion for health and fitness, combined with his expertise and innovative methods, continues to inspire and transform lives, one fitness journey at a time.
Fitness should be for everyone, regardless of their location, schedule, or financial situation. Be Athletic designs programs that require no gym, no equipment, and can be done anytime, anywhere, making fitness accessible to all.
Every Be Athletic program is grounded in exercise science, ensuring safe, effective, and efficient results. The company emphasizes evidence-based methods, like metabolic conditioning, to achieve transformative health outcomes.
Beyond just weight loss or muscle gain, Be Athletic promotes overall well-being by focusing on all aspects of health — physical, mental, and emotional. Their approach encourages sustainable habits that improve quality of life in the long term.
Be Athletic is committed to offering high-quality, personalized fitness training at a fraction of the cost of traditional gym memberships or personal training services, ensuring everyone can benefit from expert guidance without financial barriers.
Creating a positive, motivating environment is at the heart of Be Athletic. The company fosters a community where members encourage each other, and where trainers provide continuous support, ensuring everyone feels empowered to reach their fitness goals.
